The reblog contest going on right now says you win a gift card to 'ruche.com' rather than 'shopruche.com'.
Also, is this just an unofficial tumblr in honor of Ruche? I'm asking because there's no link to it on the actual website and they do already have a blog, but it's with blogspot.
This is an official ShopRuche Tumblr. We’ll be adding a button/link to our site soon.